bilingual logo was designed for business cooperative in
rural Quebec. The participants in the coop include a snowshoeing
centre, a guitar builder, a youth hostel with yurts, a music
group and an artist. The design was inspired by the lattice
work on a guitar, the gut lashes on snowshoes or a frame
drum and the roof hole in a yurt. The circle also symbolized
unity, friendship and cooperation.
logo was designed for a tech writer who loves playing scrabble.
The client wanted a logo that appealed to her more serious
minded clients while evoking an aura of playful use of language.